A l’heure actuelle, il est devenu essentiel pour un opticien ou une marque, d’être visible sur internet puisque le parcours client commence de plus en plus sur la toile avant de se poursuivre et d’être finalisé en magasin. D’où la nécessité d’une transition digitale minutieusement pensée pour les opticiens.
Dans cette optique, la technologie brevetée par Acep TryLive (Acep), Trylive Pop, réinvente le processus de sélection de montures ainsi que la manière de communiquer avec les clients notamment sur les réseaux sociaux, en valorisant son univers de marques et en étant proactif et à l’écoute.
En effet, cette plateforme complète et personnalisable permet, grâce à une communication stratégique et ciblée, axée sur des campagnes de lunettes variées et illimitées, une meilleure visibilité en ligne, un gain de temps considérable et la génération de plus de trafic en magasin tout en s’assurant de la satisfaction et de la fidélisation des clients. Ces derniers pourront ainsi essayer en un clic et à domicile différentes montures en réalité virtuelle, faire leur choix en réservant leurs lunettes en ligne, et passer au magasin pour prendre les mesures et finaliser l’achat.
Pour créer cette expérience inédite, Acep Trylive et Optique Web Services (Auxane Concept), société spécialisée dans la communication web pour les opticiens, ont créé un pack de communication baptisé OWS-TryLive Pop, lequel permet à l’opticien de passer par trois étapes :
– D’abord il crée en quelques minutes sa campagne sur l’univers de marque en se connectant sur sa plateforme personnelle, sachant qu’il peut gérer de façon autonome ses autres/précédentes campagnes (s’il y en a).
– Puis il prend en photo les montures à l’aide d’un studio photo physique sur iPad par exemple, avant de les importer sur sa plateforme. Les lunettes seront converties en 3D, après quoi, l’opticien pourra rajouter les détails nécessaires (prix, référence, etc.).
– Après la validation de la campagne, le catalogue sera mis en ligne sur le canal de communication choisi et les clients pourront aussitôt découvrir les collections via newsletter ou SMS ou encore sur les réseaux sociaux, essayer monture par monture, partager l’expérience avec leurs proches et finaliser l’acte d’achat en magasin.
Grâce à ce partenariat entre Acep Trylive et Optique Web Services, cette technologie disponible sur Android, iOS 14, Windows et Mac, vous avez la possibilité de vous différencier par rapport à la concurrence, en organisant diverses campagnes publicitaires, notamment des campagnes à thèmes (aïd el Fetr, fête des mères, soldes, tendances de saison, etc.).

Seated cable row is among the most popular cable-based rowing exercise that strengthens horizontal pulls.
Moreover, it additionally offers a spread of gripping variations to
convey selection to the training. The single-arm dumbbell row is a
unilateral exercise that helps you individually train the straightforward aspect.
If all you concentrate on is getting the load from point A to point B, you
won’t be centered on truly training the again muscles.Another common mistake is pulling along
with your biceps versus your again. If you don’t have interaction your shoulder blades earlier than pulling the bar in the
path of your stomach, then you’ll rely on your biceps to lift
the barbell, which isn’t ideal. In addition to focusing on the back,
suspension coach rows additionally improve shoulder stability, mobility, and power.
They are easier in your wrists as a end result of they permit for extra free motion at the joint.
Alternatively, bent-over barbell rows could be performed with a Swiss Bar.
As A Outcome Of of the impartial grips, Swiss Bars recruit muscular tissues in a unique
way than a straight bar.
Cable machine workouts are also much less intimidating and safer
for newbies or these managing an harm. Incorporate a
variety of workout routines such because the seated
cable row, inverted row, chest supported machine row, or T-bar row
to keep up diversity and problem in your exercise routine.
Employing a chest supported row equipment specifically targets essential muscle groups such as the latissimus dorsi and rhomboids,
minimizing any stress on the spinal column. This culminates in not only an environment friendly but additionally a more comfy workout session concentrating on your again.
The seated cable row train is considered one of the
most commonly programmed again and lat workout routines seen in gyms.
It’s in style amongst bodybuilders, powerlifters and basic fitness lovers due to
its capability to supply a unbelievable lat and mid-trap stretch.
You can do this next seated cable row substitute with all kinds of kit options including a cable
machine, dumbbell, kettlebell, weight plate, resistance bands, and
so on. Some of the constructive effects of doing seated cable rows embody
strengthening your upper back, lower again, erector spinae,
core, forearms, and bicep muscle tissue, potentially enhancing your posture, etc.
Chest Supported Dumbbell Rows are a strength training train that targets
the muscle tissue of the again, together with
the lats, rhomboids, and rear deltoids. This exercise is carried out using an adjustable bench that acts as a padded assist for the chest.
When you row together with your chest on a bench, you’re isolating your upper again muscle
tissue to do all the work without risking injury to your decrease back.
Appropriate for all levels of exerciser – most
lat pulldowns have a selectorized weight stack, making it straightforward to change the weights.
It doesn’t matter how sturdy (or how weak) you are;
you want to have the ability to do that train. In contrast,
some bodyweight exercises are simply too exhausting for
most novices. Pull-ups, which are carried out with an overhand grip,
and chin-ups, which use an underhand grip, work the identical muscles as pulldowns.
But, as a substitute of lifting precise weight, you have to raise
your bodyweight.
This will have interaction your indirect core muscular tissues much more, particularly with heavy weights.
For single-arm rows, you need a sort of one-handed resistance like a kettlebell, dumbbell, or
cable machine, and a weight bench or related object can be useful.
Remember that if you are at home and/or don’t have a cable
machine out there, you can even do seated rows with resistance bands
as a substitute. The barbell row, or the bent-over row if
you would like to sound fancy, is the go-to pulling
exercise for a back workout. This compound move is the real deal, zeroing in on your higher and lower again and throwing in some
bicep action to supercharge that pull.
Often I see athletes who enable their shoulders to slouch ahead and
drape over the sides of the bench. Merely stand inside your hex
bar, grab the handles and row exactly the same as you’d for a Barbell Row.
Inverted Rows are sometimes known as Inverted Pull-ups and/or my private
favourite, Aussie Pull-ups.
The major muscle tissue educated throughout lat pulldowns are
the latissimus dorsi, biceps brachii, forearms, decrease trapezius, center trapezius, rhomboids, posterior deltoids, and pectoralis minor.
You can also sit on the floor and loop a resistance band over your ft.
While we now have a lot of love for all types of
bent-over rows, there is not any escaping the fact that they
can be hard in your decrease again. Seated cable rows, one other useful lat pulldown alternative, put so much less
stress in your again whereas working the actual same muscles.
The chest supported T-bar row is probably my favorite various to the bent
over barbell row, it places minimal stress on the lower back whilst
nonetheless allowing you to carry some heavy weights.
The seated cable row is a variation of the classic row and is considered an adjunct
again movement. It is carried out seated on a bench or on the floor,
and the load is pulled horizontally toward the chest or abdominal space.
In this publish, we’ll briefly discuss the seated cable row and how it works,
after which what makes for a great various.
We’ll record those exercises and the way to do every, along with their benefits,
variations that affect the muscular tissues they work, and
ideal rep ranges to actually take advantage of those actions.
Pendlay rows are an excellent various to bent-over barbell rows as they interact the
same muscle teams. Pendlay rows have an impressive ability to improve
power and dimension in your back, lats, and core.
This train isolates the back muscular tissues and helps
improve total again improvement. The body row is a bent-over row various
specializing in the upper back and biceps for amateur bodybuilders and at-home lifters.
In Contrast To an inverted row, which requires a barbell and a Smith machine, you can carry
out a physique row with none gym tools. The most typical mistake when performing a bent-over row goes too heavy.
This error leads to a breakdown in your form,
elevated harm threat, and a higher chance of using
momentum to lift the weight.
As A End Result Of the elliptical trainer improves your cardiovascular well being, burns lots of
calories, is gentle on your knees, and trains similar muscular tissues it can be a great alternative to the rowing machine.
Our final row replaces weights with a resistance
band but is no much less efficient at putting pressure on the higher
back. This variation is similar to the eponymous
row of this text; actually, the one distinction is
the burden. You’ll keep a bent over position the complete time,
preserving your torso as parallel with the floor as possible.
Guarantee you prioritize proper type above
all else to completely harness the advantages that come with performing bar row workouts effectively.
T-Bar rows put much less pressure on the lower lumbar backbone and
require much less core energy to carry out accurately.
T-Bar rows are an excellent selection for lifters desirous to
isolate their back and lats. Yes, the inverted row
is an efficient various to the barbell row, particularly if you’re training in a home health club with
restricted tools. It targets the identical muscles in the upper back,
but with much less load on the backbone. If you find
inverted body weight rows too straightforward, you also can make the exercise tougher
by moving your body closer to the floor and/or carrying a
weighted vest.
A widespread mistake is letting your shoulders go limp and your body
fall backward in the descent. In basic, there are a quantity of major bent-over row various
classifications. For instance, basic alternate options embody the dumbbell row or inverted row.
This exercise locations you in a hip-hinged place akin to a deadlift, successfully cultivating strength, management, and endurance throughout your legs.
It is normally carried out for average to high reps,
a minimum of 8–12 reps per set, as part of an upper-body
or shoulder-focused exercise. The cable rear delt row will become extra of a normal wide-grip
cable row. The meadows row is a single arm landmine row that
can simply substitute the t-bar row by allowing you
to create a greater stretch on the bottom of the motion. If you want to goal
your lats more, you can set the incline to a decrease angle
while tucking your elbows through the row. If you want to
target your higher again more, you’ll have the ability to set
the next incline whereas flaring your elbows out in the course of the row.
You can even get larger muscle activation by exaggerating
the different phases of the lift. By reaching your shoulder ahead
at the backside you can get a greater stretch, by throwing your elbow further
back you may get higher lat activation. The banded row
is a extremely versatile banded exercise making it useful for
any lifter’s training protocol. You can do that train with excessive reps and excessive sets whereas causing minimal fatigue to
the nervous system. Band Rows aren’t going to switch a
One Arm Dumbbell Row for growing energy, but they can work nice in a pinch
if you’re traveling. Even when you don’t have something sturdy you can connect the
resistance band to, you’ll be able to at all times wrap them around
your toes if want be.
Doing rows unilaterally helps to handle muscular imbalances by specializing in one facet at a time.
Dumbbells are accessible to most lifters and permit you
to differ your grip to tailor the exercise to your biomechanics and particular person targets.
Free weights are a fair better various to the resistance training rowing machine.
You can do a standing bent-over row, a row with your chest supported by an incline bench, a
row with one knee on a weight bench, and so on. Another
bodyweight-based variation of the row, inverted bar rows are much like TRX rows, but are
a bit extra secure. You will carry out these inverted, like TRX rows, however you’ll use a barbell in a squat rack.
Right Here, you’ll find a way to target your back muscles and construct some serious energy in your lats.
If you don’t really feel your again muscular tissues
fatiguing during this seated cable row alternative your technique is likely not optimum.
Incorporating chest-supported dumbbell rows into your routine
not solely intensifies your back training but additionally provides a safe platform to reinforce
your total energy.
Keep your again flat and have interaction your core as you hinge on the hips and barely bend your knees.
From this starting place, pull the barbell towards your chest, squeezing your shoulder blades collectively on the top of the
motion. Decrease the barbell back to the starting
place and repeat for the desired variety of repetitions.
Chest-supported machine rows are a great various to the
bent-over row, providing assist for the chest and decreasing strain on the lower back whereas effectively concentrating on the back muscular tissues.
As nicely as working your rear delts, face pulls also work
your center trapezius and rhomboids. These muscle tissue
usually work collectively and are important for both posture and shoulder well being.
The resistance band row is a exercise that does not require conventional weights however delivers effective outcomes whether you’re
at the fitness center or in the consolation of your personal home.
Like the T-bar row, the landmine row employs a fixed
anchor point for one end of the barbell whereas allowing you to row the alternative end toward your torso, delivering a robust upper-body workout.
Pull the bar down in path of your chest, focusing on squeezing your shoulder blades collectively as you contract your again muscular tissues.
Lat pulldowns are a preferred different to the bent-over row,
concentrating on the again muscular tissues and promoting overall again health.
This exercise, often carried out on a pulldown machine or with resistance
bands, permits you to effectively engage your latissimus dorsi, rhomboids, and different main again muscles.
What sets T-bar rows apart from conventional bent-over rows is
the range of movement and muscle recruitment.
The fixed point of the T-bar machine permits for a extra secure and controlled motion,
lowering the danger of lower back strain.
The landmine row (or T-bar row) is on our record of prime 3 rows
and is an ideal substitute for the cable row. Landmine rows afford a quantity
of grip options; thus, you can target the identical muscles because the seated row.
You’ll need to perform this exercise on a cable machine although you’ll find a way
to elicit similar results when utilizing a
chest-supported t-bar row and preserving your elbows
out broad.
Keeping your core tight and engaged may even assist provide a secure and steady base so that you simply can execute the movement.
Though the bent-over row engages the lats, it’s categorized as a horizontal row,
so it mainly adds thickness to the back versus width.
If you need to enhance the width of your back, doing a vertical
pulling movement, corresponding to a lat pulldown, is a greater possibility.
Ideally, each pulling variations (vertical and horizontal) are included
in your programming.
It’s typically known as a reverse or underhand grip bent-over-row, as Yates used an underhand rather than overhand grip earlier than he tore his biceps.
Yates appreciated the underhand grip, in part as a end result of he
felt it did a greater job of working his decrease
lats. Popularized by former Mr Olympia Dorian Yates within the 1990’s, the Yates Row includes extra of an upright torso than a regular row, with the higher
body positioned at roughly a 50-degree angle. You can modify the difficulty of this train by
altering the position of your body. You can even try carrying a weighted vest when you find the inverted row too simple.
The glutes, hamstrings and spinal erectors – these cable-like muscles
that run up both sides of your spine – find yourself getting
fatigued earlier than your lats and higher back, and you need
to terminate the set.
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