High Tech

Kiabi fait appel aux Google Glass pour son approche e-commerce

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L’enseigne française de prêt-à-porter a lancé dans un coup de pub une application « Kiabi Look » adaptée aux lunettes intelligentes de Google. Cette dernière permettra aux amateurs et amatrices de mode de se procurer des articles appartenant aux collections de « Kiabi », et qui sont au même temps semblables à ceux repérés par ces derniers en vitrine ou même chez des inconnus dans la rue.
Pour ce faire, il leur suffit de chausser leurs Google Glasses et de prendre en photo le ou les articles en question, d’ouvrir par la suite l’application « Kiabi Look » pour que celle-ci leur fasse une proposition, en leur envoyant une liste de modèles Kiabi ayant un style et des couleurs similaires à ceux ayant déclenché chez eux un coup de cœur auparavant.
Une fois leur choix des articles arrêté, il ne leur resterait plus qu’à le communiquer via le site internet de l’enseigne.

Comment se protéger les yeux face à un écran ?
Bar Optical : le premier bar à verres de lunettes
Givenchy

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